GEO Tools Comparison: Features, Pricing, and Best Fit

The GEO tools market has exploded in 2026. With AI-powered shopping transforming how consumers discover products, ecommerce brands need visibility tracking across ChatGPT, Perplexity, Google AI Overviews, and other platforms. But which tool actually fits your needs and budget?

This comparison breaks down the leading GEO and AI visibility tools—from enterprise platforms like Profound to specialized ecommerce solutions like alicerank. We'll cover features, pricing, platform coverage, and which tools work best for different brand sizes and use cases.

Quick Comparison Table

Here's a snapshot of the top AI visibility tools by pricing tier and core focus:

Enterprise tier ($295-500+/month): Profound ($499/mo) offers audit-grade monitoring across 10+ AI engines with prompt volume estimation. Scrunch AI ($300/mo) provides prompt-level, multi-engine monitoring with 350 prompts included. AthenaHQ ($295/mo) delivers broad multi-engine visibility with competitive context.

Mid-market tier ($49-199/month): alicerank (€49-199/mo) specializes in ecommerce brands with share of voice, competitor tracking, and weekly automated scans. Peec AI (€89/mo) offers clean multi-engine tracking with shareable reports. Nimt.ai ($79/mo) focuses on B2C and DTC brands with prompt generation.

Budget tier ($20-49/month): Otterly AI ($29/mo) provides GEO audits analyzing 25+ technical factors. Rankscale AI ($20/mo) offers budget-friendly tracking with 480 responses included. Visibility.ai ($39/mo) delivers lightweight tracking for startups.

Enterprise Tools: Profound, Scrunch AI, AthenaHQ

Enterprise tools prioritize measurement, compliance, and audit-grade reporting. They're designed for large organizations with dedicated AI visibility teams and significant budgets.

Profound ($499/month)

The industry leader backed by $20 million in Series B funding. Profound tracks more than ten AI engines with over 400 million prompt insights. The platform stands out for its prompt volume estimation—a rare metric that estimates AI search volume by topic.

Best for: Large enterprises needing audit-grade oversight, risk and compliance teams, and organizations requiring forensic-level tracking of how LLMs discuss their brand.

Scrunch AI ($300/month)

Offers prompt-level, multi-engine monitoring across ChatGPT, Claude, Perplexity, Gemini, Google AI/Mode, and Meta AI. The 350 prompts included provide substantial coverage for tracking specific queries and their brand mentions.

Best for: Marketing and SEO teams wanting granular prompt-level visibility across many AI engines with daily monitoring updates.

AthenaHQ ($295/month)

Provides broad multi-engine visibility tracking with competitive context and citation checks. Positioned between pure enterprise governance tools and marketing-focused platforms.

Best for: Brands wanting enterprise-level insights without the full compliance overhead of tools like Profound.

Mid-Market Tools: alicerank, Peec AI, Nimt.ai

Mid-market tools balance depth with accessibility, offering meaningful AI visibility tracking at price points that work for growing brands and established ecommerce businesses.

alicerank (€49-199/month)

The only tool built specifically for ecommerce store brands. alicerank tracks brand visibility across ChatGPT, Google AI Overview, and Perplexity with optional Claude, Gemini, and Grok add-ons.

Key differentiators: Automated weekly scans, share of voice metrics, competitor tracking, sentiment analysis, and category-specific prompts generated from your actual product catalog. The onboarding process extracts your brand, competitors, and category from your URL automatically.

Pricing: Free tier available (1 project, 10 prompts). Starter at €49/month, Pro at €89/month, Business at €199/month. Agency packages from €499-1,299/month for multiple projects.

Best for: Ecommerce brands of all sizes wanting AI visibility tracking tailored to product discovery and shopping intent queries.

Peec AI (€89/month)

Offers easy multi-engine tracking with a clean interface. Monitors ChatGPT, Google AI, Perplexity, Claude, Gemini, and Copilot at 25 prompts across 3 engines. The Pitch Workspaces feature enables sharing branded reports with stakeholders.

Best for: Agencies and consultants who need clean, shareable reports for clients.

Nimt.ai ($79/month)

Designed for B2C and DTC ecommerce brands with share of voice features and prompt idea generation. Helps brands understand their competitive position in AI-generated product recommendations.

Best for: DTC brands wanting a balance of features and simplicity with ecommerce awareness.

Budget Tools: Otterly, Rankscale, Visibility.ai

Budget tools provide essential AI visibility tracking for startups and small businesses with limited resources. They sacrifice some depth for accessibility.

Otterly AI ($29/month)

Provides detailed AI GEO audits analyzing 25+ technical and content factors. Tracks ChatGPT, Perplexity, Google AI/Mode, Copilot, and Gemini at 15 prompts per month. Visual sentiment indicators show favorable vs. critical brand mentions.

Best for: Teams wanting a quick, low-friction "health check" of brand AI visibility.

Rankscale AI ($20/month)

The most affordable option with 480 responses per month. Monitors ChatGPT, Claude, Perplexity, and Google AI with a clear, simple UX. Limited features but solid for basic monitoring needs.

Best for: Very small teams or individuals testing AI visibility tracking before investing in more robust tools.

Visibility.ai ($39/month)

Lightweight tracking for startups covering brand mentions and competitor visibility. Simple setup and essential metrics for getting started with AI visibility.

Best for: Startups and small businesses with minimal budget wanting basic visibility tracking.

Integrated Platform Options

Several established SEO platforms have added AI visibility features, offering the advantage of keeping your SEO and GEO tracking in one place.

Ahrefs Brand Radar ($129/month included with Ahrefs) provides brand-centric insights from a massive AI query index. Semrush AI Visibility Toolkit ($99/month per domain) tracks brand appearances in AI-generated answers. SE Ranking AI Results Tracker shows exact queries that trigger AI answers featuring your brand.

Trade-off: These tools add AI visibility to existing SEO workflows but aren't purpose-built for GEO optimization. Depth varies significantly compared to dedicated platforms.

Key Features to Compare

When evaluating GEO tools, focus on these essential capabilities:

Platform coverage: Which AI engines does the tool monitor? Core platforms include ChatGPT, Perplexity, and Google AI Overviews. Add-ons like Claude, Gemini, and Grok provide broader coverage but may cost extra.

Prompt tracking: How many prompts can you track? Enterprise tools offer hundreds; budget tools may limit you to 15-30. Consider how many keywords and queries matter for your brand.

Competitor monitoring: Can you track competitors alongside your brand? This is essential for share of voice calculations and understanding your relative position in AI recommendations.

Sentiment analysis: Does the tool analyze whether mentions are positive, neutral, or negative? This matters for reputation management and identifying potential issues.

Reporting and alerts: How often does the tool scan? Are there alerts for significant changes? Can you export or share reports with stakeholders?

When to Use Each Tool Type

Your choice depends on budget, team size, and specific use case:

Choose enterprise tools ($295-500+/month) if: You need audit-grade reporting, have compliance requirements, manage multiple brands, or require forensic-level analysis of AI mentions across many platforms.

Choose mid-market tools ($49-199/month) if: You're an established ecommerce brand wanting meaningful AI visibility insights, competitor tracking, and regular automated monitoring without enterprise complexity.

Choose budget tools ($20-49/month) if: You're testing AI visibility tracking, have very limited budget, or need basic pulse-check monitoring to understand if you're appearing in AI answers at all.

Choose integrated platforms if: You already use Ahrefs, Semrush, or SE Ranking and want to add AI visibility to your existing SEO workflow without adopting a new tool.

Our Recommendation

For most ecommerce brands, the decision comes down to whether you need enterprise governance or practical marketing insights.

If you're an ecommerce store brand focused on product visibility in AI shopping recommendations, alicerank is the purpose-built choice. It generates prompts from your actual catalog, tracks shopping intent queries, and provides ecommerce-specific metrics at accessible price points.

For enterprise brands with compliance requirements and dedicated AI visibility teams, Profound remains the industry standard for audit-grade monitoring.

For agencies managing multiple client brands, Peec AI's shareable workspaces provide value at scale, while Scrunch AI offers the deepest prompt-level analysis.

Start with understanding which metrics matter most for your brand, then evaluate tools based on their coverage of those specific metrics. Our guides on share of voice in AI and ChatGPT vs Perplexity can help you prioritize platforms.

Sources

• SE Ranking: Best AI Visibility Tools
• Brainz Digital: AI Visibility Tracking Tools Compared
• Zapier: Best AI Visibility Tool